Black Social Dance in Television Advertising: An Analytical by Carla Stalling Huntington

By Carla Stalling Huntington

The effect of dance upon shoppers has lengthy been understood via advertisers. This paintings investigates using black social dance in tv ads. protecting the Nineteen Fifties during the 2010s within the usa, dance is proven to supply price to manufacturers and to impact intake reports. An interdisciplinary paintings drawing upon anthropological, phenomenological and cultural theoretical techniques, the textual content offers a idea of dance for a tradition that has regularly drawn upon African-American arts to promote products.

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